Our mission

We are an ecosystem of oceanographers, surfers, lifeguards, freedivers, fisherman, photographers, conservationists, and ocean dreamers whose lives have been shaped by the sea.

Regardless of our birth place, or shore on which we were raised, we are connected through expanses of ocean and the passion that inspires our work.


How it started


How it works


About the founders

Matt Porteous | Photographer 

As a young boy, Matt showed an unusual interest in photography and in his parent's photo albums. His first yellow, underwater Minolta accompanied him everywhere. It was through that simple lens that he learnt to capture the sublime beauty of nature.

Matt’s love and delight in his surroundings is evident in his work. He captures and reveals the expression and detail that is seldom evident to the naked eye. His images are alive with emotion and movement; he enters the world of that image and allows us a glimpse of his excitement, his humour, his soul.

His mentors, close friends and travel opportunities have all influenced his approach to his work over the past 20 years. He is passionate about his photography and always has been. The love he has for his work, the people and places that he encounters along the way is apparent in the detail and perspective, in the stories he tells in his photographs. 

It is with fascination that one watches matt’s emersion in his subjects.  He appears to be devoid of fear as he captures the enormity of waves, the ferocity of wind and the maelstrom of storms. His photographs of huge waves in Hawaii tangibly reveal the power of the ocean as it envelopes the surfer then tumbles and twists him, spitting out the surfboard, luring the viewer into his adrenaline-fuelled world. Dynamic flow, colour, vision, depth of field and charm all contribute to Matt’s professional photographic perspective.

Blessed with a calm and attentive demeanor and winning smile, people are drawn to and trust Matt. Perceptively, he understands his clients’ needs and produces above and beyond all expectations. The power of his photography is a result of him experiencing life as a journey and an adventure. He explores his world by seeking out intriguing and inspirational settings - Irresistible places that stir his creativity and urge him to enter their worlds.  His lovely, gentle and respectful approach opens gateways and lives. He has travelled widely and has captured the harshly beautiful sand dunes of Namibia, the animals of the Etosha Pans, the quixotic essence of Cape Town and its rainbow residents, Hawaii in all its splendour and the length and breadth of European culture and history.

The ocean holds a special place in Matt’s life. Having grown up along the rugged coastline of Jersey in the Channel Islands, he has surfed, dived and swum his way into a peaceful and respectful relationship with the sea.  He communicates his passion for the preservation and appreciation of our oceans by portraying their beauty, fragility and force. Just as he is committed to the guardianship of our environment, he is also engrossed in pursuing excellence in the quality of his work.  Matt has won many awards for his pictures over the years from professional bodies and photography magazines in categories such as Travel, Sport and Weddings. However, his real motivation and drive to work tirelessly on his projects, is to capture the vitality of life.

“Life is not measured by the number of breaths that we take, but by the moments that take our breath away.” Maya Angelou


Luke is one of those interesting characters who has always been driven to understand this life by walking a hundred miles in another man's shoes. Atticus Finch's advice to his children always stuck firmly with Luke. He realised early in life that there was always another point of view, another angle another story. 

The root of this mindset was undoubtedly cultivated in the culturally colourful,  inclusive and diverse childhood spent travelling and living in Southern Africa with his family. He was acutely aware of the needs and plights of others in a sub-continent that suffered violence, discrimination and poverty. A land that was at the mercy of extremes of weather, politics and passion was his cradle and his playground. 

In their travels, the family set out to truthfully record any findings of art, craft and lifestyle of Southern African tribes. It had the privilege of living alongside some of these last unseen tribes, in unspoilt and unexplored landscapes. Amongst these were the gentle, nomadic San people of the Kalahari, nestled safely in the breasts of the Tsodilo Hills. The profound spiritual and cultural significance of this site was not lost on the family. As they explored the rocks and hills, Luke's excitement of discovering the unknown heightened.

Throughout his life Luke has had a keen fascination in art. As a child every wall was a blank canvas, every waking moment a chance to find snakes and rocks and then to try and draw them. With pencils in each pocket and a keen eye for detail, his path naturally led him to study and excel in Fine Art and Design in both high school and at college. After his tertiary studies in South Africa, Luke moved with his family to Jersey, Channel Islands. It is here that he gained insight to the world of the Royal Marines and developed a fascination with and the need to understand war. 

In 2007, Luke joined the Royal Marines. His leadership and organisational skills along with his determination to succeed were acknowledged and celebrated in being awarded the King's Badge. He had an 8 year career, serving as a weapons instructor and in a sniper pair in Afghanistan on Herrick 14 with K COY. This provided a new theatre for the drama of violence, survival and loss. Yet again, Luke was drawn into the minds and perspectives of another culture. Drawing, whenever he had a moment, allowed him to maintain a perspective and an analytical eye that could easily have been lost in such an environment. 

On his return, Luke became deeply involved in the physical and emotional rehabilitation of fellow Marines. Working with Trim for Veterans and using his unique experience as a Freediving Instructor, he put into practice a tailored syllabus that allowed soldiers to take personal control over their mental and physical health on the long and challenging road of rehabilitation.

He has since harnessed his combined experience and education in multiple creative fields with his free diving and military career, to embark on a calling in documentary filming. His desire to portray the raw truth and beauty of all situations led to further studying and he has recently rounded off his education at the London MET Film School, studying Film Production and Documentary Filming. 

His ethos is to show the world as it truly is and to inform and challenge people's thinking, allowing them to make well-informed judgements. In the vast flow of our fast moving society, every decision has become more critical than the last in determining the survival of the environment and our combined humanity. 


' Ultimately, the value of life depends upon awareness and the power of contemplation rather than mere survival.' Aristotle